Retency has developed a unique technology that provides an RGPD-approved alternative to user consent.
Adaptation of Retency Private Engine as a SAAS solution available in the Cloud was initiated in 2020. Previously, Retency has been operating this technology since 2017, focusing on two initial applications: consent-less audience measurement for retail and outdoor advertising, and drive-to-store advertising efficiency measurement.
Founded in 2015, Retency is established in Paris, France. Retency counts a team of 15 people, mostly highly qualified scientists and engineers. Since inception, Retency has been selling its private, consent-free data processing services to leading public advertising, retail, mall and fast-food players, as well as large consumer brands in Europe. Retency share capital is primarily held by the founders and by Truffle Capital, a French venture capital firm.